Branding
A Brand Is A Gut Feeling
Marty Neumeier's definition — 'a brand is a gut feeling' — explained for founders, and what it means for shaping perception across search and AI.
The BlueMint Blog
Ideas on being impossible to ignore.
Founder & brand positioning, LinkedIn, AI visibility and the craft of showing up credibly — written for founders and teams across Dubai & the GCC.
Content
7 Marketing Mistakes Founders Make Before Series A - But You Will Not
Seven marketing mistakes founders make before Series A — from ignoring their own digital presence to chasing tactics — and how to avoid each one.
AI
Claude Caveman Prompt: How Grunting at an AI Can Cut Your Costs by 75%
The 'Claude caveman prompt' that cut token costs by ~75%: what terse, grunt-style prompting is, why it saves money, and how founders can use it.
LinkedIn
LinkedIn Personal Branding: What a Taken Meme and a Wedding Crashers Gif Got Completely Right
What a Taken meme and a Wedding Crashers gif get right about LinkedIn personal branding — a memorable, practical take on standing out.
LinkedIn
AI LinkedIn Posts: The Rise of 'False Contrast Hooks' & Why It's Time To Stop It
AI LinkedIn posts and the rise of 'false contrast hooks' — what they are, why they're everywhere, and why it's time to stop using them.